Articles In the Current Issue of Pharma Marketing News

May 2010 Issue of Pharma Marketing News. Subscribe Now and get this and FUTURE issues delivered FREE by e-mail! Subscribers also get DISCOUNTS ON SPECIAL SUPPLEMENTS! Subscribe to the Pharma Marketing News Feed. Access article summaries and order reprints automatically via your RSS reader (e.g., RSSReader). No e-mail hassles, no sign-up necessary. Stay current with Pharma Marketing News on your personal My Yahoo! page. Just-in-Time Publishing Beginning with this issue a new publication plan -- the Just-in-Time Publishing plan -- is being implemented. This new publication schedule will benefit readers with more timely release of valuable information. It will benefit advertisers too. Read this OpEd piece to find out the details. The full text of this OpEd piece (pdf) is AVAILABLE now! The iPad as a Pharma Marketing Platform This article summarizes how the iPad is currently being used by the pharmaceutical industry, how it is being adopted by physicians, and what the roadblocks are to using it for eDetailing. Subscribe Now and download this article FREE (offer ends September 16, 2010). Or pay-per-reprint without subscribing: Read more... and purchase the reprint without subscribing. Social Media Leaders Wanted This article reviews the results of Pharma Marketing News' 'What's Your Social Media Implementation Plan?' survey and announces the details of the Pharmaguy Social Media Pioneer Award. The full text of this article (pdf) is AVAILABLE now without subscribing. Social Media Leaders Wanted U.S. Pharma Blogger John Mack Talks about Social Media in Pharma Marketing Read more... (Full article available August 5, 2010). Subscribe Now Subscribe Now and Get the Entire Issue Delivered FREE by e-mail!

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